AI's Hidden HIPAA Risks for Healthcare

AI's Hidden HIPAA Risks for Healthcare

Why the most convenient AI tools could destroy your practice—and the HIPAA-first strategy that lets you harness AI's power safely.

Steve Kolock
Steve Kolock
Dr. Mike Social Media Marketing: The Two-Track Strategy Healthcare Practices Need

Dr. Mike Social Media Marketing: The Two-Track Strategy Healthcare Practices Need

Grow your practice with two tracks of marketing: provider marketing, and practice marketing. Learn from Dr. Mike's success.

Steve Kolock
Steve Kolock
How to Market Your Practice in Your Local Community

How to Market Your Practice in Your Local Community

Local marketing doesn't always mean online marketing. You can get some of the best results by embedding your practice in the community and connecting with people.

Steve Kolock
Steve Kolock
Multichannel Marketing for Healthcare Practices

Multichannel Marketing for Healthcare Practices

Marketing your practice doesn't mean picking one channel and putting all your eggs in that basket. It also doesn't mean trying to do everything, everywhere, all at once. Let's look at the smart approach.

Steve Kolock
Steve Kolock
Networking to Grow Your Healthcare Practice

Networking to Grow Your Healthcare Practice

Steal Benjamin Franklin's Junto method for practice growth to build a network that helps you grow as you help others

Steve Kolock
Steve Kolock
Your Easiest SEO + Authority Move

Your Easiest SEO + Authority Move

Citation directories are key signals to search engines that you are an authority and an expert. They are an easy way for you to stand out and improve your rankings without any technical SEO knowledge.

Steve Kolock
Steve Kolock
Patient Retention Strategies that Work

Patient Retention Strategies that Work

Why patients abandon ship (and the psychology behind bringing them back aboard)

Steve Kolock
Steve Kolock
Local Service Ads (LSAs) for Healthcare Practice?

Local Service Ads (LSAs) for Healthcare Practice?

Google’s Local Service Ads (LSAs) are HUGE for many industries and may work for you...or not

Steve Kolock
Steve Kolock
3 Hidden HIPAA-Compliance Risks

3 Hidden HIPAA-Compliance Risks

Are you running the risk of violating HIPAA with these common practices?

Steve Kolock
Steve Kolock
Your Location Page for Local SEO

Your Location Page for Local SEO

Critical to SEO, your location page could be the difference between a patient choosing you or your competitor. Here's how to make it count.

Steve Kolock
Steve Kolock
How to Get Patients From AI Mode & Chat GPT Search

How to Get Patients From AI Mode & Chat GPT Search

Patients can use Google's new AI Mode to search for healthcare (see how to try it) and more. Find out what smart practices are doing to be ready once it's in the mainstream.

Steve Kolock
Steve Kolock
Google Ads vs Bing Ads for Healthcare Practices

Google Ads vs Bing Ads for Healthcare Practices

You might be able to acquire new patients for 20%-35% less ad spend with Bing Ads than with Google Ads. Check out our side-by-side comparison with Google Ads to figure out if you should use Bing, Google or both for your Pay-Per-Click (PPC) Ad campaigns.

Steve Kolock
Steve Kolock
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