Healthcare Marketing Vitals

Get healthcare marketing tips & tricks you'll actually use — with a healthy dose of dry wit.

Connect

Jun 26, 2025

Patient Retention Strategies that Work

Why patients abandon ship (and the psychology behind bringing them back aboard)

Steve Kolock

Jun 20, 2025

Local Service Ads (LSAs) for Healthcare Practice?

Google’s Local Service Ads (LSAs) are HUGE for many industries and may work for you...or not

Steve Kolock

Jun 13, 2025

3 Hidden HIPAA-Compliance Risks

Are you running the risk of violating HIPAA with these common practices?

Steve Kolock

Jun 05, 2025

Your Location Page for Local SEO

Critical to SEO, your location page could be the difference between a patient choosing you or your competitor. Here's how to make it count.

Steve Kolock

May 29, 2025

How to Get Patients From AI Mode & Chat GPT Search

Patients can use Google's new AI Mode to search for healthcare (see how to try it) and more. Find out what smart practices are doing to be ready once it's in the mainstream.

Steve Kolock

May 22, 2025

Google Ads vs Bing Ads for Healthcare Practices

You might be able to acquire new patients for 20%-35% less ad spend with Bing Ads than with Google Ads. Check out our side-by-side comparison with Google Ads to figure out if you should use Bing, Google or both for your Pay-Per-Click (PPC) Ad campaigns.

Steve Kolock

May 15, 2025

About + Provider Pages

Your About page speaks to the core mission of your practice, while your Provider pages are the best place to outshine your competitors.

Steve Kolock

May 08, 2025

Best Practices for Your Healthcare Website

Wondering how to make your website your best tool for booking more patients? Here's how.

Steve Kolock

May 01, 2025

Video Marketing for Healthcare Practices (the Basics)

Get even more new patients with video—without going viral

Steve Kolock

Apr 24, 2025

How to Fix Your Google Ads (for Healthcare)

When your healthcare campaigns go code blue: 3 critical fixes for skyrocketing CPCs, plummeting CTRs, and hemorrhaging budgets

Steve Kolock

Apr 17, 2025

How to Target Your Ideal Patient Persona

The Strategic Framework for Attracting High-Value Patients Who Align with Your Practice's Strengths

Steve Kolock

Apr 10, 2025

AI and Search in Healthcare SEO: Voice Search, Video Platforms, and More

AI overviews aren't the only SEO consideration anymore. We explore how we've seen voice search, search on video platforms, and more evolve for healthcare SEO.

Steve Kolock

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