Healthcare Marketing Vitals

Healthcare Marketing Vitals

Get healthcare marketing tips & tricks you'll actually use — with a healthy dose of dry wit.

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Your Location Page for Local SEO

Your Location Page for Local SEO

Critical to SEO, your location page could be the difference between a patient choosing you or your competitor. Here's how to make it count.

Steve Kolock
Steve Kolock
How to Get Patients From AI Mode & Chat GPT Search

How to Get Patients From AI Mode & Chat GPT Search

Patients can use Google's new AI Mode to search for healthcare (see how to try it) and more. Find out what smart practices are doing to be ready once it's in the mainstream.

Steve Kolock
Steve Kolock
Google Ads vs Bing Ads for Healthcare Practices

Google Ads vs Bing Ads for Healthcare Practices

You might be able to acquire new patients for 20%-35% less ad spend with Bing Ads than with Google Ads. Check out our side-by-side comparison with Google Ads to figure out if you should use Bing, Google or both for your Pay-Per-Click (PPC) Ad campaigns.

Steve Kolock
Steve Kolock
About + Provider Pages

About + Provider Pages

Your About page speaks to the core mission of your practice, while your Provider pages are the best place to outshine your competitors.

Steve Kolock
Steve Kolock
Best Practices for Your Healthcare Website

Best Practices for Your Healthcare Website

Wondering how to make your website your best tool for booking more patients? Here's how.

Steve Kolock
Steve Kolock
Video Marketing for Healthcare Practices (the Basics)

Video Marketing for Healthcare Practices (the Basics)

Get even more new patients with video—without going viral

Steve Kolock
Steve Kolock
How to Fix Your Google Ads (for Healthcare)

How to Fix Your Google Ads (for Healthcare)

When your healthcare campaigns go code blue: 3 critical fixes for skyrocketing CPCs, plummeting CTRs, and hemorrhaging budgets

Steve Kolock
Steve Kolock
How to Target Your Ideal Patient Persona

How to Target Your Ideal Patient Persona

The Strategic Framework for Attracting High-Value Patients Who Align with Your Practice's Strengths

Steve Kolock
Steve Kolock
AI and Search in Healthcare SEO: Voice Search, Video Platforms, and More

AI and Search in Healthcare SEO: Voice Search, Video Platforms, and More

AI overviews aren't the only SEO consideration anymore. We explore how we've seen voice search, search on video platforms, and more evolve for healthcare SEO.

Steve Kolock
Steve Kolock
It's You: How Practice Branding Helps in Healthcare

It's You: How Practice Branding Helps in Healthcare

Branding isn't some pie in the sky idea that only works for anyone with a ton of money and a huge creative department. It's critical for every healthcare practice.

Steve Kolock
Steve Kolock
Why Patients Don't Book

Why Patients Don't Book

Not sure how to get patients to book more? We go through exactly what factors go into whether or not a new patient books and how you can maximize your chances of getting the appointment.

Steve Kolock
Steve Kolock
How to Increase Your Practice Visibility

How to Increase Your Practice Visibility

Here's our Break Glass in Case of Emergency framework for getting patients stat by increasing visibility.

Steve Kolock
Steve Kolock
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